Marketing

Marketing To Children

It's really common, to see little kids who sometimes don't even know how to spell " I want ", trying to get their parents to buy them something . It can be, toys, food, school supplies, and things like these.
However, how these little and lovely angels, start doing such a thing ? By Nagging!
I've found a whole industry, with a lot of tools.
When we see a kid nagging , the first thought, is to feel shamed by the parent, and say " I'd never , ever let allow my son to do it, but who has never nagged? and how do children do it?
Children's Advertisement , has some special tools to get sucessed on what they are trying to pursue .
Does it Work? Is it a fair way to get more and more sales all over the world ? Do kids know how to get money? how a company works?
In the following video, we can see how marketing for kids works:

http://www.youtube.com/watch?v=S-KwCNOg0qs&eurl=http%3A%2F%2






Let's watch a video from Lego Ad:

http://www.youtube.com/watch?v=olUDVSUBaMs





Some tools used to get children's attention :


* action
* Colorful Toys
* There's a song to make it more interesting
* 3d Images

We Know that when you buy these produtcs, they don't come with music, 3d images.
But this is how it's been sold all over the years.
We live in a capistalism system, nowadays is much better" to have" than to be , and we can see where it has begun, in a world that parents don't have time to their children, so they prefer just agree and let them get what they want for not feeling guilty inside.
The Answer for that is pretty simple, being a parent is not enough, kids nag, beg but for boundries. So We are the ones who know what's better for our little babies and show them that wonderland sometimes is all in our minds.